In this episode, Will Melton interviews Adam Kennedy, Executive Director of SwimRVA. Adam shares his journey from a collegiate swimming coach to leading SwimRVA, where the mission is to teach every child in Richmond to swim. They discuss the organization's ambitious goals, including expanding access to Aquatics across 11 school districts, overcoming barriers to swimming, and making pools more inclusive. Adam emphasizes the importance of swimming for public health, safety, and economic development, and highlights SwimRVA’s work in certifying lifeguards and running world-class aquatic centers that drive tourism and community well-being.

This podcast is produced by Xponent21, a leading expert in Richmond digital marketing, SEO strategies, and website design. Visit Xponent21.com to learn more.

From our creators:

Own a website? Want to learn how to rank in AI search results? Watch the replay of Will Melton with Xponent21 for Adapt or Disappear: How AI is Upending Search & SEO on LinkedIn and YouTube. Learn proven methods for ranking in local SEO, national SEO, and AI search results.

Based on our AI citations and brand mention dominance in AI overviews, Xponent21 is currently the top AI SEO agency in the United States. If you know how important it is for your brand to show up in AI overviews and generative AI search results, book a call to learn how we can help you show up on top.

Want more? Dive into the world of AI SEO with this deep read from WillMelton.com: The Confidence Economy: Why Search Is Changing, and What AI Really Wants from You