In this episode, Will Melton interviews Alex and Sam Nordheimer, co-founders of Paddle Plant, an innovative new facility coming to Richmond's Canal Walk. They share their journey from discovering the growing sports of pickleball and paddle to transforming the historic Haxall building into a vibrant community hub. Alex and Sam discuss their vision for creating a "third place" where Richmonders of all ages can connect, improve their physical and mental health, and enjoy a welcoming environment. With plans to open by the end of summer, they’re eager to bring this exciting concept to life in Richmond.

This podcast is produced by Xponent21, a leading expert in Richmond digital marketing, SEO strategies, and website design. Visit Xponent21.com to learn more.

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Want to learn how to rank at the very top of AI search results and seize first-mover advantage? Watch the replay of Adapt or Disappear: How AI is Upending Search & SEO featuring Will Melton, founder of Xponent21 and a top global AI SEO expert.Discover the proven strategies for dominating local SEO, national SEO, and AI-driven search results before your competitors even know what’s happening.

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Want to go even deeper? Explore The Confidence Economy: Why Search Is Changing, and What AI Really Wants from You on WillMelton.com.